We put purpose into creative
and creativity into purpose
and creativity into purpose
We give charities a voice
and brands a purpose
and brands a purpose
plus the guts to laugh
at themselves
at themselves
We put purpose into creative
and creativity into purpose
and creativity into purpose
We give charities a voice
and brands a purpose
and brands a purpose
plus the guts to laugh
at themselves
at themselves
creative director
Alexander Semin
of the creative agency What if Semin?
Director and founder
Presidential Grants Foundation; faculty, School of Nonprofit Management
Expert
EACH: International Association for Communication in Healthcare
Member
Social Projects Support Fund
Advisor
of the National Inclusion Pact and the ASI federal initiative “People Change the Country”
Founder
of the Soyazyk program — a professional standard for humanity at work
Creator
of “How to Find Your Why?” — Russia’s most popular course on purpose-driven positioning, taught year-round at business schools, universities, and business communities
Creator
Vera Hospice Care Fund
Board member
Honorary professor
Moscow School of Professional Philanthropy
at SKOLKOVO School of Management, RANEPA, and the Institute of Social Change Advisors
Guest lecturer
of major social impact campaigns
Creator and producer
creative and communications for nonprofits and foundations
Partner
at SKOLKOVO School of Management
Creative advisor
to business and government on purpose-driven positioning and social impact
Advisor
So we skipped the sweaty-beer-bottle close-ups. We passed on the picture-perfect yogurt families from “by-the-book” briefs that had never met a real human being. What always got us out of bed was a real person — someone who can change the world around them, and change themselves along the way. Through a product, a brand, a conversation. Maybe that’s why we were the first in Russia to make public service ads — and to make advertising itself serve the public. That’s what people have come to us for ever since. Come on in. Change and be changed. Make an impact that’s personal, social, and always, always human.
nobody had heard the word “impact,” and asking “So what are we actually changing?” got us blank stares from the Kotler crowd
When we started out,
the agency
a few things we’re proud of
Cosmos Selection Sochi Sialia Resort
a few things we’re proud of
Arithmetic of Kindness Foundation
a few things we’re proud of
An original project by Alexander Semin
a few things we’re proud of
Ronald McDonald House Charities Russia
FOR NONPROFITS
FOR BRANDS
FOR NONPROFITS
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FOR BRANDS
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